2025 Apple Event

On August 27, 2025, Apple released an invitation letter for the iPhone 17/Pro series launch event. On September 2nd, Apple officially announced that.

The 2025 autumn new product launch event will be held on September 9th at Apple Park, the headquarters in Cupertino.

The 2025 Apple Autumn New Product Launch Event will introduce over 10 new products, covering multiple categories such as smartphones, smartwatches, headphones, and smart homes, marking Apple's transition from performance competition to the "millimeter level innovation" stage.