2026Apple New Product Launch Event

Apple officially announces the release of new products on March 4th, including the iPhone 17e, which will be unveiled

On February 16, 2026, Apple officially announced an invitation letter for the release of its spring new products, with a preview event scheduled for March 4 at 10 pm in Shanghai. According to previous reports, it is highly likely that the brand new iPhone 17e will meet us at this press conference. In addition, products such as the iPhone 17 with new spring colors and MacBook with A18 chip are also expected to be showcased at this event.

At present, the iPhone 17e will have multiple upgrades, including using the same A19 chip as the iPhone 17, adding MagSafe magnetic charging, and equipped with Apple's self-developed cellular network chip, etc. However, in terms of exterior design, the iPhone 17e will continue to use the previous design language and still adopt a notch screen design.

Considering that the previous generation iPhone 16e was only colored in black and white, and the main color tone of the invitation letter for this event is green, this is likely to represent the release of a new color scheme for iPhone 17e, or Apple once again launching a spring colored iPhone 17.

There are also reports that Apple's MacBook, designed for the entry-level market, will also be unveiled. This MacBook will be equipped with the A18 Pro chip to meet the lightweight usage requirements. Meanwhile, the display size of this new MacBook is expected to be around 12.9 inches, offering bold color schemes such as blue, pink, yellow, and silver.