2026 Apple Autumn New Product Launch Event

The 2026 Apple Autumn Product Launch Event is a product launch event held by Apple Inc. in September 2026.  

Apple usually holds its iPhone launch event on the second Tuesday or Wednesday of September. September 2026 coincides with Labor Day in the United States, so this year's press conference may be scheduled for Wednesday, September 9th to allow sufficient travel time for attendees.  

The new generation flagship iPhone 18 Pro series will be officially released during the event. Apple also plans to launch the foldable phone iPhone Ultra for the first time at this event.