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Oppo's Global Strategy: Same Phone, Different Names

Oppo, a Chinese smartphone manufacturer, has a unique strategy for naming its devices in different markets. While the company releases the same phone in both China and overseas, it often uses different names for each region. This approach is part of Oppo's broader global strategy to target specific markets and appeal to different consumer preferences.

Why Different Names?

There are several reasons why Oppo uses different names for its phones in different markets. One reason is to localize the branding and make the phones more appealing to local consumers. For example, a phone that is named "Find X" in China might be named "R15" in India. This is because the name "Find X" is more familiar to Chinese consumers, while the name "R15" is more popular in India.

Another reason for using different names is to differentiate between different versions of the same phone. For example, a phone that is released in China with a MediaTek processor might be released in overseas markets with a Qualcomm processor. In these cases, Oppo will use different names for the two versions of the phone to make it clear to consumers which version they are buying.

Benefits of Oppo's Strategy

Oppo's strategy of using different names for its phones in different markets has several benefits. First, it allows the company to tailor its marketing and messaging to each market. This can help Oppo to better understand the needs of its customers and develop products that are more appealing to them.

Second, using different names can help Oppo to avoid confusion among consumers. If Oppo used the same name for all of its phones, it could be difficult for consumers to tell which phone is right for them. By using different names, Oppo can make it clear to consumers which phone is the best fit for their needs.

Overall, Oppo's strategy of using different names for its phones in different markets is a smart way to target specific markets and appeal to different consumer preferences.

We have compiled some Oppo models with different names for the same phone as follows:

China Overseas
A11X/A11 A5 2020/A9 2020
A16/A16S A16/A16S
A1K/Realme C2 A1K/Realme C2
A1 5G/A98 5G A1 5G/A98 5G
A1Pro/Reno 8T 5G A1Pro/Reno 8T 5G
A18 4G A38 4G
A3 F7Youth
A35 2021 4G A15/A15S 4G
A36 4G A76 4G/A96 4G
A37 A37/A37F
A5 A3S/Realme C1/A12E
A52/A92 A52/A92
A53 5G A72 5G
A53/A32 2020 4G A53/A53S/A33 2020 4G
A55 5G/A56 5G/A53S 5G A55 5G/A56 5G/A53S 5G
A57 2016/A39 A39/A57
A57 5G/Realme V23 A77 5G
A57 4G 2022 A77 4G
A58 5G/A58X/A1X/A78 5G A58 5G/A58X/A1X/A78 5G
A59 F1S
A7/A5S/A12/A11K A7/A5S/A12 2019
A71 A71
A72 5G A73 5G
A73 2020 5G/F17 A73 2020 5G/F17
A73/A79 F5/F5 Youth
A74 4G/F19 A74 4G/F19
A77 F3
A7X F9/F9Pro/RealmeC2Pro
A8 A31 2020
A83 A83/A1
A9 F11
A91 F15/Reno 3Overseas
A92S Reno 4Z 5G
A93 4G/F17Pro/Reno 4F F17Pro/A93/Reno 4F
A93 5G/A74 5G/A54 5G A93 5G/A93S 5G/A74 5G/A54 5G
A94 4G/F19Pro/Reno 5F A94/F19Pro/Reno 5F
A95 5G A94 5G/Reno 5Z 5G
F11Pro F11Pro
F7 F7
K3/Realme X K3/Realme X
K5/Realme X2 K5/Realme XT
R9 F1Plus
R9SPlus F3Plus

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