Twitter's monthly active users surge to 540 million, a new high.

Elon Musk announced that the monthly active users of Twitter reached a new high of 540 million. This comes as the company is undergoing organizational changes and looking to boost advertising revenue, which has dropped in recent months.

Musk has made a number of changes to Twitter since taking over, including rolling out the verified blue tick as a paid service and sharing ad sales with select content creators. He has also named former NBCUniversal advertising chief Linda Yaccarino as CEO of Twitter.

Musk said earlier this month that Twitter's cash flow was negative because of a nearly 50% drop in advertising revenue and a heavy debt load. He has not offered details on how he plans to turn the company around.

The article also mentions that Meta Platforms launched a direct competing platform called Threads on July 5. This could put further pressure on Twitter's advertising revenue.

Overall, the article provides an overview of the recent changes at Twitter and the challenges that the company faces. It remains to be seen whether Musk will be able to turn the company around and achieve his goals for Twitter.