Oppo's Global Strategy: Same Phone, Different Names

Oppo, a Chinese smartphone manufacturer, has a unique strategy for naming its devices in different markets. While the company releases the same phone in both China and overseas, it often uses different names for each region. This approach is part of Oppo's broader global strategy to target specific markets and appeal to different consumer preferences.

Why Different Names?

There are several reasons why Oppo uses different names for its phones in different markets. One reason is to localize the branding and make the phones more appealing to local consumers. For example, a phone that is named "Find X" in China might be named "R15" in India. This is because the name "Find X" is more familiar to Chinese consumers, while the name "R15" is more popular in India.

Another reason for using different names is to differentiate between different versions of the same phone. For example, a phone that is released in China with a MediaTek processor might be released in overseas markets with a Qualcomm processor. In these cases, Oppo will use different names for the two versions of the phone to make it clear to consumers which version they are buying.

Benefits of Oppo's Strategy

Oppo's strategy of using different names for its phones in different markets has several benefits. First, it allows the company to tailor its marketing and messaging to each market. This can help Oppo to better understand the needs of its customers and develop products that are more appealing to them.

Second, using different names can help Oppo to avoid confusion among consumers. If Oppo used the same name for all of its phones, it could be difficult for consumers to tell which phone is right for them. By using different names, Oppo can make it clear to consumers which phone is the best fit for their needs.

Overall, Oppo's strategy of using different names for its phones in different markets is a smart way to target specific markets and appeal to different consumer preferences.

We have compiled some Oppo models with different names for the same phone as follows: