Apple iPhone 17 series may launch Ultra model for the first time, product line fully adjusted

It is reported that Apple plans to introduce significant adjustments in the iPhone 17 series to be released in the fall of 2025, or for the first time replace the existing Pro Max version with an "Ultra" model, further segmenting the high-end market positioning.

It is reported that the iPhone 17 Ultra (formerly Pro Max) will adopt a thicker body design, with a thickness increased to 8.725 millimeters, to accommodate a larger capacity battery, and will be equipped with an exclusive cooling system to optimize performance release. The Dynamic Island area of its screen will be reduced, and the camera module will be upgraded to metal lens technology to improve imaging quality and durability. This move aims to widen the configuration gap with the Pro version and strengthen the "ultimate performance" label of the Ultra series.

According to foreign media predictions, the iPhone 17 series may be adjusted to four models: Standard, Air, Pro, and Ultra. Among them, the iPhone 17 Air features an ultra-thin design, aimed at users who pursue portability; The Pro version is equipped with the new generation A19 Pro chip, targeting high-performance users; Ultra integrates top of the line hardware and becomes the new flagship of Apple's smartphone product line.

This adjustment is considered to be following the strategy of Apple Watch Ultra and Series 10- complementing the "heavy and long battery life" of Ultra models with the "lightweight and portable" of Air, covering a wider range of consumer scenarios. Analysis suggests that Apple may use this to further raise the average price and consolidate its dominance in the high-end market. If the news is true, the iPhone 17 series will become one of Apple's largest product line innovations in recent years.